Sunday, December 13, 2009

Black Sheep @ The Box Office: Disney's Magic Kiss

It's Disney's return to classical 2D animation and their first African-American princess ever. I have to say, after two weeks of stellar showings on just two screens, I was pretty much expecting THE PRINCESS THE FROG to blow up at the box office this weekend. A $25 million take isn't bad at all but it is nowhere near the numbers Disney commanded in the 90's. With the holidays just a couple of weeks away, it will certainly see a boost from kids out of school and families looking for something to do together but it will never reach Pixar size numbers. Maybe 2D really is dead.

Speaking of the almost dead, Clint Eastwood offers us his latest, INVICTUS, this weekend. Sorry, that was mean. I haven't slept. I don't know what I'm saying. Considering how old he is, he doesn't seem to be slowing down with INVICTUS being his fifth film in just four years. Interest was not great for this inspirational story, despite Morgan Freeman's win this week for Best Actor with the National Board of Review.

Just missing the Top 10 by one spot in a front-runner in the Best Picture race, UP IN THE AIR. The Jason Reitman picture added another 57 screens this weekend and saw its gross increase by over 107% for a total of $2.5 million. Further down the chart, the latest by Peter Jackson, THE LOVELY BONES nailed down a per screen average of nearly $39K on just three screens. This doesn't match the phenomenal starts of other platform releases this year but this doesn't mean that wider audiences won't show up when the film expands. And Tom Ford's debut, A SINGLE MAN (Black Sheep review to come this week), starring Colin Firth and Julianne Moore, pulled in a stylish average of $24K on nine screens. One more holdover worth mentioning, Pedro Almodovar's BROKEN EMBRACES continues to excel with a $19K per screen average after four weeks.

NEXT WEEK: After nearly a decade in the works, James Cameron's AVATAR (3300 screens) finally reveals itself to an anxious public. To counter program, Sony releases the Hugh Grant-Sarah Jessica Parker romantic comedy, DID YOU HEAR ABOUT THE MORGANS on 2700 screens. Past that, three more awards hopefuls, NINE, CRAZY HEART and THE YOUNG VICTORIA debut on a handful of screens each.


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