Sunday, June 27, 2010

Black Sheep @ The Box Office

It is of no surprise to me or no one else I'm sure that TOY STORY 3 held on to the top spot at the Box Office with nothing but mediocre challengers for the crown.  The $59 million haul is a reasonable 46.5% drop off considering sequels tend to drop steeply in their second weeks.  At $226.5 million, it has amassed almost as much in two weeks as SHREK FOREVER AFTER has in its entire six week run.  The Adam Sandler ensemble comedy, GROWN UPS, did solid business in second place.  This opening is on par with previous Sandler summer comedies like CLICK or YOU DON'T MESS WITH THE ZOHAN and $10 million shy of the entire domestic take of his last film, FUNNY PEOPLE.  Tom Cruise and Cameron Diaz managed some mild returns for the action-comedy, KNIGHT AND DAY.  The response is certainly not overwhelming and could throw the MISSION: IMPOSSIBLE franchise into serious question going forward.

Outside the Top 10, two Black Sheep favorites continue to perform well.  The $2 million drama, WINTER'S BONE, has now hauled in over half its budget with another solid week of expansion.  The week's big indie success again though is CYRUS, from the Duplass brothers.  It pulled in over $17K per screen on just 17 screens for a 65% increase over last week.  This weekend I caught COCO CHANEL AND IGOR STRAVINSKY.  The review is coming later this week but the film itself may not make it there, pulling in only modest returns, $4K per screen on 20 screens.  Another review coming later this week is for Alain Resnais's festival hit, WILD GRASS.  The French film, which drove me insane while I watched it, only earned about $7K on five screens limiting its expansion plans.

NEXT WEEK: Those pouty little vampires are back as THE TWILIGHT SAGA: ECLIPSE roars into 4000+ screens on Wednesday for what will certainly be one of the biggest hauls of the year.  M. Night Shyamalan's THE LAST AIRBENDER opens on 3000+ screens, including some 3D screens to help boost what I think will be a pretty mild gross.  And Taylor Hackford, LOVE RANCH opens on the art house front.

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