Sunday, October 03, 2010

Black Sheep @ The Box Office

Before the weekend started, early predictions were that THE SOCIAL NETWORK would debut on top with approximately $27 million. That seemed a little low for me. Everyone I knew wanted to see this movie but apparently couldn't pull themselves away from Facebook to see the film opening weekend. It still debuted on top but came in on the lower end of expectations with $23 million. Still, the response to the film has been phenomenal from both audiences and critics alike so the David Fincher film should have strong legs in the weeks ahead. Last week's champ, WALL STREET: MONEY NEVER SLEEPS suffered a sizable 46% drop with this new kid in town.

Other debuts this week might as well not have bothered. Considering it was being dumped anyway, the Renee Zellwegger dud, CASE 39, shouldn't mind coming in 7th place. That said, coming in below that is pretty embarrassing for Matt Reeves' LET ME IN. I would say that purists refused to see the remake but it wasn't made for them anyway.

Below the Top 10, CATFISH (+34%), WAITING FOR SUPERMAN (+192%) and YOU WILL MEET A TALL DARK STRANGER (+45%) saw solid increases follow their modest expansions. BURIED and NEVER LET ME GO slowed somewhat. Both pictures are still expected to go wider next week, much wider.

NEXT WEEK: What a dreadful week to go to the movies next week. Catch something you missed because I see no reason to get excited about the Katherine Heigl comedy, LIFE AS WE KNOW IT (3100 screens) or the Diane Lane horse movie, SECRETARIAT (2500 screens). Of course you could catch MY SOUL TO TAKE in 3D. Who doesn't love horror flying off the screen at you? Even the art house crowd gets shafted with the big disappointment, IT'S KIND OF A FUNNY STORY. Better luck the week after I guess.

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