Box office experts were estimating a total weekend haul of somewhere between $50 and $60 million for Christopher Nolan's INCEPTION before the weekend started. It came in at the high end of that estimate but I'm frankly surprised it didn't pull in more considering how everyone how everyone has seemingly been looking forward to this film all summer. Good word of mouth, and it does have that, should ensure scant declines in the weeks to follow. It may not have broken any records but Nolan will certainly see INCEPTION go on to become his biggest non-caped crusader earner. And there is certainly credit due for proving that intelligent blockbusters can find a place in a season where we're all supposed to leave our brains at home. Be sure to read the Black Sheep INCEPTION review now that you've certainly all seen it.
I know what none of you did see this weekend, THE SORCERER'S APPRENTICE. Thank goodness for Pixar's TOY STORY 3 picking up the weight this summer because, after coming up short last month with PRINCE OF PERSIA, Disney has done it again. This Jerry Bruckheimer (read: supposedly easy summer sell) production is one of the lowest bows of his career. It was pretty clear THE SORCERER'S APPRENTICE was in trouble when Disney announced on the day of release that tickets would be 2 for 1 through opening weekend. Anything to get them into the seats, I guess. Imagine how low the figures would be if they didn't.
A few hot indie titles continued to claw at the Top 10, just barely missing out on the glory. This week's big success in the touching, THE KIDS ARE ALL RIGHT. The Lisa Cholodenko modern family crowd pleaser added 31 screens and saw its gross increase by 108%, pulling in a stellar $27K per screen average in its second week. The hilarious indie comedy, CYRUS, is losing a little traction as it expands wider but still pulled in close to $1.1 million, dropping off just 16%. And THE GIRL WHO PLAYED WITH FIRE slipped by 27% in its second week, after adding 38 screens. I guess no matter how popular the books are in North America, it is still a stretch to get an audience to a Swedish film.
NEXT WEEK: What is apparently supposed to be the best family film of all time, or so the trailers playing on TV tell me incessantly, RAMONA AND BEEZUS hits 2700 screens. Am I supposed to know who these people are? No matter really because I don't have a family to bring to the movies. I will be taking my weekend with a little SALT instead. The Angelina Jolie action flick will debut on over 3400 screens.
Source: Box Office Mojo