Sunday, May 09, 2010

Black Sheep @ The Box Office

Oh boo hoo.  How everyone is so disappointed that IRON MAN 2 didn't break any records this weekend at the box office.  Suddenly, the fifth biggest opening of all time isn't impressive to anyone.  $133 million and a $30K per screen average is nothing to scoff at.  I say it's a great start to summer and the Marvel pic is sure to give ROBIN HOOD a run for it's money next week.

No studio was dumb enough to put anything up against IRON MAN 2 this weekend.  The only mild counter programming came from the documentary, BABIES, meant to capitalize on Mother's Day sentiment.  I don't know about you but my mother is going to see Robert Downey Jr. and friends today.  BABIES was able to score a Top 10 finish but wasn't even able to crack $3K per screen.  I still say they would have made money if they had gotten Morgan Freeman to do some narration.

In other box office happenings, NIGHTMARE ON ELM STREET reboot plummeted over 72% in week two.  Bad word of mouth and direct competition from that other guy who likes to play with metal killed this one.  THE SECRET IN THEIR EYES and PLEASE GIVE continued to play well in limited release and MOTHER AND CHILD, an adoption drama with Annette Bening and Naomi Watts, opened to an $11K per screen on just four screens.

NEXT WEEK: Summer enters its second week with the Queen Latifah comedy, JUST WRIGHT on 1800 screens, yet another sappy Amanda Seyfried teen romance, LETTERS TO JULIET on 2800 screens, and ROBIN HOOD himself reunites Russell Crowe with Ridley Scott on 3400 screens.  Will the sword be mighty enough to dethrone the Iron Man?  Find out next week!

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