Sunday, October 25, 2009

Black Sheep @ The Box Office: The Saw Is Finally Dull

It may not be too fair to say so but it would seem that the SAW series has finally warn out its welcome. Ordinarily, it isn't Halloween if it isn't SAW but the sixth installment of the consistently successful franchise pulled in less than half of what the fifth film did. The reason I say it may not be fair to send SAW to the grave just yet is because the SAW series has never had a force as monumental as PARANORMAL ACTIVITY to deal with in past years. This phenomenon added over 1100 screens this week and saw its earnings increase another 12% for a first place finish six weeks after its initial release. With Halloween coming next week, there is no question that the film will continue to haunt minds and multiplexes for at least the next little while.

Last week's champ, WHERE THE WILD THINGS ARE, suffered a non-too-surprising 55% drop, suggesting that fans have come and gone already and that it doesn't have the legs to really let loose. Still, it was the top family draw this weekend as audiences showed little interest in the animated big screen adaptation of ASTRO BOY, which landed hard in sixth place. That landing is nothing compared to the nosedive crash of AMELIA. The Hilary Swank Oscar bait missed out on the Top 10 entirely, coming in 11th place, with just over $4 million. Other notable films this week include continued success for the Coen Brothers' A SERIOUS MAN (12th place finish with a 34% increase), Chris Rock's documentary, GOOD HAIR (pulling in over $1 million on 460 screens), the delicate and lovely AN EDUCATION ($13K per screen average, more than any other film in release) and the not to be missed, THE DAMNED UNITED (115% increase on 36 screens). Finally, Lars Von Trier's latest, ANTICHRIST, debuted to an average of $12K per screen on just six screens and will expand next week. Speaking of which ...

NEXT WEEK: Nobody wants to get in the way of the king ... Michael Jackson's THIS IS IT is the only major release next week, hitting 3400 screens on Wednesday for a limited time. I don't know about you but I am very curious to see if this is really it finally.

SOURCE: Box Office Mojo

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