Monday, June 22, 2009

Black Sheep @ The Box Office: Yes, Sandra Bullock! We Will Marry You.

Albeit a premise that has been done many times before and despite a recently uneven track record for star, Sandra Bullock, North America has proclaimed a resounding, “Yes!” for THE PROPOSAL, as the comedy conquered all at the box office this weekend. I guess everybody loves a June wedding!

THE PROPOSAL had its rehearsal dinner last weekend, where a sneak preview allowed audiences to see the bride before the wedding. While that would ordinarily be considered bad luck, it was the complete opposite here. Like most marriages these days though, it will be the weeks to come that will show whether this marriage will make it to the golden years or end up in divorce.

The week’s other big release generated about as much interest as a high school history lesson. YEAR ONE starring Jack Black and Michael Cera as some of the first people to ever grace this good earth, pulled in a modest average of just under $7K per screen. I would call that historic and I’m fairly certain, it will soon be forgotten.

Meanwhile, the rest of the Top 10 continued to separate the men from the boys as THE HANGOVER, UP!, NIGHT AT THE MUSEUM 2 and STAR TREK all posted declines of 30% or lower. UP! is now in the perfect position to not only become this summer’s biggest hit (so far) but it will also most likely finish its run as the second most successful animated film of all time, behind another Pixar classic, FINDING NEMO.

Below the Top 10, summertime independent, AWAY WE GO continued its successful expansion, with a potential Top 10 appearance likely in the next couple of weeks. FOOD INC and MOON held up solidly, if not spectacularly, in their second weeks. It was Woody Allen though that made the big splash this weekend. After the summer success of his last film, VICKY CRISTINA BARCELONA, Allen returns this summer with his first New York City based film in years, WHATEVER WORKS, starring Larry David. WHATEVER WORKS, which will be reviewed by Black Sheep this week, opened on just nine screens (vs. almost 700 screens for VCB) but pulled in an average of over $31K on those screens for a total of $281K. The film expands next week and will try to match VCB’s $23 million domestic tally, the most for an Allen film is years.

NEXT WEEK: TRANSFORMERS 2 is expected to be the biggest thing this summer and it hits this Wednesday on more than 4000 screens. And you know you’re in trouble when the trailer almost makes you cry; Cameron Diaz returns to screens in MY SISTER’S KEEPER (2600 screens).

Source: Box Office Mojo

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