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This time last year, THE DARK KNIGHT shattered the notion of what it meant to open a movie with a three-day haul of $158.4 million. I can still remember how very ticked off I was that I had to settle for MAMMA MIA! on opening night because all THE DARK KNIGHT IMAX screenings were sold out. No one expected HARRY POTTER AND THE HALF-BLOOD PRINCE to come anywhere near that but Mr. Potter and friends still managed to get a trick or two in anyway.
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It certainly seemed like this sixth Harry Potter installment had the potential to reach new heights when it debuted to $22.2 million in advance midnight screenings the day before its release. This gross easily surpassed THE DARK KNIGHT’s $18.5 million record midnight haul from last year. The next day, it came very close to beating the record for best Wednesday opening that was set just a few weeks back when TRANSFORMERS: REVENGE OF THE FALLEN opened to $62 million. Ultimately, opening to the third largest theatre count in history helped HARRY POTTER AND THE HALF-BLOOD PRINCE take in a weekend haul of $79.5 million for a five-day total of just under $160 million. It is the largest Harry Potter opening to date and fitting, if you, like I, thought it was the best Harry Potter film to date as well.
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The news was not so good for BRUNO this weekend. The film fell off a drastic 73% in its second weekend, ensuring that it will come nowhere near the success of star, Sasha Baron Cohen’s last hit, BORAT. I speculated last week that BRUNO didn’t do as well because of its gay content and as I’ve done no research on the subject, I have no basis for this. The film is certainly not being as praised by critics or fans this time out but most people I know who’ve seen it, still thought it was funny. And so I am still left wondering whether the world just didn’t want to watch such a flamboyantly gay character for that long. I’d be curious to hear your thoughts.
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And, while THE HURT LOCKER (pictured further up because I don't want to see any more BRUNO pics) continued to outdraw the majority of the Top 10 in terms of per screen averages, with $8K at 94 screens, a 19% increase over last week, the big art house success story of the week belonged to lovers. 500 DAYS OF SUMMER, a big favorite at this year’s Sundance film festival, opened in 12th place with a per screen average that easily exceeded every title in the Top 10, $31K on just 27 screens. The film expands next Friday and the Black Sheep review is coming this week.
NEXT WEEK: You know its going to be a great weekend when the good money is on the movie with the talking hamsters. Disney’s G-FORCE opens on 3200 screens. Katherine Heigl and Gerard Butler battle it out for all the sexes in THE UGLY TRUTH (2700 screens). And yet another movie about a demonic child, THE ORPHAN, opens on 2600 screens. In this one though, we’ll never believe what made the little girl do it. That's what the trailer says anyway.
Source: BOX OFFICE MOJO
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